LYRD
project overview
LYRD was created as a premium burger brand that feels fresh, reliable, and built to be trusted. Designed around the idea of bringing custom burgers straight to the BBQ, the identity combines convenience and quality in a way that feels distinctive, modern, and well considered.
project type
brand identity & illustration
year
2024
my role
Freelance Graphic Designer
client
LYRD - burger thingy
Brand Identity
The visual identity feels clean, modern, and confident. A bold logotype gives LYRD strong recognition, while the earthy colour palette reinforces freshness, quality, and trust. Paired with contemporary typography, the overall system feels minimal but considered, making the brand stand apart from more typical burger branding while keeping its premium edge.
Character, Packaging & Campaigns
A key part of the brand is the mascot, which introduces a more casual and self-assured personality into the identity. Rather than making the brand feel overly serious, it gives LYRD a more human and relatable side that can connect with different audiences. This carries through into the packaging and campaign visuals, where a minimal approach keeps the premium feel intact while still allowing the brand’s personality and the freshness of the food to come through.
Final Outcome
The final outcome is a brand that feels premium, distinctive, and built to be trusted. LYRD balances clean visual confidence with a more casual sense of character, creating an identity that feels polished, memorable, and ready to grow beyond the usual expectations of burger branding.
